Privacy Policy

1. Introduction Welcome to Veralux.shop ("Site", "we", "us", or "our"). We respect your privacy and are committed to protecting the personal information you provide. This Privacy Policy explains what information we collect, how we use and share it, your rights, and how you can contact us.

2. Definitions

• Personal Information: Data that can identify you directly, such as your name, email address, billing address, payment details, or phone number.
• Non-Personal Information: Information that cannot identify you individually, such as browser type, operating system, anonymized usage statistics, and aggregated analytics.

3. Contact Information If you have questions or wish to exercise your privacy rights, contact us at:

• Email: veralux.ltd@outlook.com

4. Information We Collect

4.1 Device & Usage Data

• What: Browser version, IP address, time zone, pages viewed, search terms, click and scroll behavior.
• How: Automatically via cookies, log files, tags, and pixels.
• Why: To load and optimize the Site, monitor performance, and diagnose technical issues.
• Shared With: Shopify; analytics providers (Microsoft Clarity, Google Analytics).

4.2 Order & Transaction Data

• What: Name, billing/shipping address, email, phone number, payment information.
• How: Collected directly from you at checkout or account registration.
• Why: To process orders, complete payments, detect fraud, and provide customer support.
• Shared With: Shopify; payment processors (e.g., Stripe, PayPal).

4.3 Customer Support Data

• What: Any details you provide when contacting support (order numbers, inquiry descriptions).
• How: Submitted via email or support forms.
• Why: To resolve your inquiries and improve service quality.
• Shared With: Third-party ticketing/support platforms (if used).

5. Website Analytics & Tracking Technologies

We use third‑party analytics tools to understand how visitors interact with our Site and to improve user experience:

• Microsoft Clarity: Records anonymized session replays (mouse movements, clicks, scrolls), with sensitive data masked.
• Google Analytics: Collects anonymized data on page views, sessions, and traffic sources; IP addresses are anonymized.

Key Details:

• IP Anonymization: Enabled in Google Analytics.
• Retention: Google Analytics data retained for 14 months; Microsoft Clarity sessions for 30 days and heatmaps for 13 months.
• Compliance: Both tools adhere to UK GDPR, EU GDPR, CCPA, CPRA, and PIPEDA.

User Consent & Opt‑Out:

• EU/UK: Explicit consent obtained via our cookie banner.
• US/Canada: Opt out through cookie settings or browser Do Not Track.
• Tools: Google Analytics Opt‑Out Browser Add‑On; Microsoft Clarity respects browser-level opt‑out.

• For more information, you can review the privacy policies of these services directly:

  - [Google Analytics Privacy Policy](https://policies.google.com/privacy)
  - [Microsoft Clarity Privacy Statement](https://privacy.microsoft.com/en-us/privacystatement)
  

6. How We Use Your Information We process your data to:

• Fulfill and manage orders, returns, and exchanges.
• Process payments securely and prevent fraud.
• Communicate order status, updates, and marketing (you may opt out anytime).
• Personalize product recommendations and promotions.
• Analyze Site traffic, user behavior, and performance metrics.
• Enforce our Terms of Service and comply with legal obligations.

7. Sharing & Disclosure We share your Personal Information only as necessary to provide our services:

• E‑commerce Platform: Shopify for checkout, order fulfillment, and basic analytics.
• Payment Processors: Stripe, PayPal, etc., for transaction processing.
• Marketing & Advertising Partners: Facebook, Google Ads, Bing Ads, and Shopify Audiences for retargeting and ads.
• Legal Requirements: To comply with subpoenas, court orders, or legal processes.
• Protect Rights: To protect our rights, property, or safety, and that of our users.

8. International Data Transfers Your data may be stored and processed in the UK, the US, and other jurisdictions. We use Standard Contractual Clauses, Privacy Shield frameworks, or equivalent safeguards to ensure lawful data transfers under GDPR and other privacy laws.

9. Data Retention

• Order & Transaction Data: Retained for as long as necessary to fulfill orders and comply with tax and accounting laws.
• Analytics Data: Google Analytics (14 months); Microsoft Clarity (30 days for sessions, 13 months for heatmaps).
• Support Data: Retained until your inquiry is resolved or longer if legally required.

You can request deletion or anonymization at any time (see Section 11).

10. Children’s Privacy Our Site is not directed to individuals under 16. We do not knowingly collect Personal Information from minors. If you believe we have collected such data, please contact us to request deletion.

11. Your Privacy Rights Depending on your jurisdiction, you may have rights to:

• Access & Portability: Receive a copy of your data.
• Correction: Update inaccurate or incomplete data.
• Deletion: Erase your Personal Information (right to be forgotten).
• Objection & Restriction: Object to or limit processing for direct marketing or legitimate interests.
• Opt‑Out: Withdraw consent where processing is consent-based.

To exercise any right, email us at veralux.ltd@outlook.com, and we’ll respond within the timeframes required by law.

12. Cookies We use cookies to:

• Operate essential Site functions and user login.
• Remember preferences and items in your cart.
• Analyze performance and deliver personalized advertising.

Manage cookies in your browser settings. Disabling cookies may impact Site functionality.

13. Do Not Track We currently do not change our practices when we detect a Do Not Track signal, due to the lack of industry-standard responses.

14. Changes to This Policy We may update this Privacy Policy to reflect changes in our practices or legal requirements. 

15. Complaints If you’re unsatisfied with our response, you can lodge a complaint with your local data protection authority (e.g., ICO in the UK, CNIL in France).

Thank you for trusting Veralux.shop with your personal information.